Head of Creative & Marketing US & Asia (Japan, South Korea). 

 

24 month Product and Marketing re-alignment, bi-annual brand campaigns. Marketing & Comms $1.5 (SS) $3M (AW) across print, social and events. Creator of highly engaged interactive initiatives like bi-annual ‘Need for Tweed’ campaign and Influencers versus. Media face-off competition (GQ & Esquire) window display takeovers on Madison Avenue shared across all platforms.

 

Design Direction for 15 Japanese Licensees (110 doors) Korean Licensees (72 doors).

 

 

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