Case Study > Highgrove

The Princes Trust approached Truefitt & Hill to explore what products could be created to honour a Cedar of Lebanon tree felled at His Majesty King Charles III estate, Highgrove. I was given the brief and created several design concepts and x5 cedar based fragrances. Execution and oversight of product lifecycle including regulatory, compatibility, compliance. Delivery of creative outputs and artwork launching at The Garrison Chapel, Chelsea Barracks. The 'Highgrove Man' film launched across all marketing & social touch points. This project opened up a path for a new Royal Warrant, increased revenue, brand awareness and consumer engagement re-shaping how the brand engaged in Marketing and delivered an iconic range,