Truefitt & Hill: Initiation and early product development for Guy Ritchie's 'The Gentleman' for Netflix. Timeline was extremely tight so the strategy was to take an existing best selling Sandalwood fragrance that had already gone through product testing, and build the product around that utilising existing components and a new packaging design. 'The Gentleman' range was a terrific opportunity to connect the brand with a vibrant urban consumer audience through socials and new product discovery.